Mara Hoffman’s collection was true to the designers emerging reputation in the industry. Her line began under the name Circle by Mara Hoffman, but in 2005, she changed the name to simply Mara Hoffman. Always designed by herself, her unique prints have been widely recognized, especially in 2008 when she launched her first signature collection of swimwear inspired by her personal affinity towards world travel, nature, mythology, and magic.
At her show at Miami Fashion Week, the dresses were thin, colorful, and accented with Aztec style beading and prints. Some were clear to be worn as a bathing suit cover and some were not-making them appropriate to be worn from day-to-night, to numerous events. Bikini’s were small and well fitted, ranging from extra tiny two pieces to strapless one-pieces that were stylish to say the least. The prints were colorful, unique, but still looked luxurious.
I absolutely adored the look of a simple bikini bottom paired with a flowy tank. Flowy, thin dresses with beautiful prints are a summer essential, and Hoffman did it right with her dresses. Sporting thin straps, beautiful prints and hues and different lengths, her beach chic pieces could be worn for much more. The prints were exquisite, also shown on matching bikinis that were anything but simple. Tied in the middle and sporting a three-banded bikini bottom, they were stunning and featured in numerous prints, making them a stand-out piece in the collection.
My favorite ensemble in the show was a crochet crop top in black paired with snake-skin printed pants. The same snake skin print appeared in bikini’s and a maxi dress following. For women who like a more classic style, Hoffman’s black bikini accented with neon designs on the straps and sides is simple with the perfect amount of added style and when worn under the matching dress, would be absolutely stunning.
On top of the number of gorgeous and colorful pieces, a two piece black crochet number was paired with a kimono style cover-up. It showed the perfect amount of skin for a woman who doesn’t want to show it all. A summer staple is white, and what’s more beautiful than a white maxi? Hoffman’s Grecian-style white maxi dress was strapless and detailed to show flashes of skin in all the right places.
Hoffman’s notoriously skimpy bikini’s were not all that she featured. Bikini bottoms were higher wasted and showed less in the back area. She also made sure to include numerous cover-up’s for every body type.
This show was by far my favorite at fashion week. Mara Hoffman’s designs are absolutely gorgeous, but also incorporate a sense of fun in each design. Pieces are cheerful, bright, and also figure flattering-which is more than important for summer pieces. Models’ hair was worn beachy, braided, and full of body, and makeup was kept simple. Jewelry was clunky and by up and coming designer, Pamela Love, and models walked in bohemian style boots rather than sandals or barefoot. Kudos to Hoffman for providing a show that showed how stylish swimwear could really be.
@ 2012 The Los Angeles Fashion