Over the summer New Yorkers have a tendency to let their fashion senses slip a bit in the city. Every working weekday women can be found prancing down the steaming pavement of Fifth Avenue wearing Prada on top and $1.99 Chinatown flip-flops below to beat the stifling heat. But one weekend in The Hamptons marks the halfway point of the end of summer lazy fashion choices and the beginning of ready to wear Fall glory.
On July 28 Donna Karen, Kelly Ripa, Paula Patton and Ariel Foxman hosted what is playfully known in the fashion world as the planet’s largest and most fabulous garage sale. Hundreds of Manhattan socialites and fashion lovers migrated out East to attend Super Saturday 15 and to support The Ovarian Cancer Research Fund.
Celebrities and fashionistas gathered in the fields of Watermill, NY to shop at the Rolls Royce of super sales. Over 200 prominent designers this summer donated their merchandise for purchases that supported the fund and the research done to beat the disease.
“At Super Saturday you can go home with a great bag of goodies at a great price and know you have done something good with it,” stated Heather Thomson of The Real Housewives of New York. “I think it is an easier pill to swallow than just writing a $5,000 check.”
Fashion houses this year included Donna Karen, Theory, alice + olivia, J Brand, Diane von Furstenberg, Helmut Lang, Intermix, Ralph Lauren and Smythson. And for the fifth consecutive year, the “Designers A to Zoe” booth by Rachel Zoe featured luxury designers such as Stella McCartney, Proenza Schouler, Peter Som, Chloe, J Mendel, Oscar de la Renta, Zac Posen, Marc Jacobs and Marchesa.
“The fashion community was so big in the beginning of this,” stated Audra Moran, CEO of Ovarian Cancer Research Fund. “They have allowed it to grow and grow.”
Super Saturday was created in 1998 by Donna Karen and the late Liz Tilberis in the designer’s own backyard as a way to give support to the fund and her dear friend suffering from the disease. The event went from raising an initial $200,000 to eventually becoming what it is today one of the hottest tickets to purchase in the world of fashion.
“I have been working at Super Saturday for several years,” stated volunteer Brian Mullane while working at the MK Totem booth. “We had a close family friend who was affected by the disease and my family comes out every summer to volunteer because it is important to us and so many other women.”
Despite stormy weather beating down on the annual sale, this year, it did not keep the shoppers out of the tent looking for a unique way to donate to the beloved non-profit charity. Well over $3.6 million was raised and proved that even in dark clouds the fashion world always finds the pot of gold at the end of the rainbow.
“It has been a great 15 years,” said Moran. “We hope to be out of business by next year, but that probably won’t happen since we have a long way to go to find a cure.”