The Atria Spring/Summer 2012 collection is out! – Ready for Prom?


The Atria Spring/Summer 2012 collection is out! – Ready for Prom? (via The Los Angeles Fashion)

Atria offers sexy cocktail dresses, formal dresses and also homecoming queen and prom dresses at an affordable price. Located downtown Los Angeles, in the heart of the legendary fashion district, the store is on Santee Street, but the design studio, showroom and workshop take over the 5th floor! As…

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Sue Wong’s Autumn Sonata 2012 Fall Collection Launch


Sue Wong’s Autumn Sonata 2012 Fall Collection Launch (via The Los Angeles Fashion)

What was initially conceived as a small function to launch Sue Wong’s Fall 2012 collection blossomed, in her signature fashion, into a grand luncheon and interactive debut.  On March 20 th, the designer opened her private gated atelier in Los Angeles to a crowd of 250, including entertainers Taylor…

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Beso Moda Launches “Vanity” Collection at LA Week Fashion Finale


Beso Moda Launches “Vanity” Collection at LA Week Fashion Finale (via The Los Angeles Fashion)

Talented, Columbian Designer, Claudia Gonzalez Pruitt, creator of  Beso Moda, ‘The Endless Feeling’ launched her latest collection, “Vanity” on the evening of Friday, March 30, to culminate Los Angeles Fashion Week. The event took place at the luxurious Watermarke Tower in Downtown Los Angeles…

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Trina Turk and Grace Bay Club launch exclusive Trina Turks & Caicos Collection


Trina Turk and Grace Bay Club launch exclusive Trina Turks & Caicos Collection (via The Los Angeles Fashion)

Providenciales, Turks and Caicos– Grace Bay Club, one of the Caribbean’s premier resorts, and Trina Turk, the quintessential Southern California designer, are excited to announce the launch of the Trina Turks & Caicos collection.  The limited edition capsule collection is available in a bright…

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EM & Co Brings Europe to You

On Thursday, November 3, EM & Co hosted a very special event to bring to the public four amazing European designers. EM & Co is located at 7940 W. 3rd St,  near The Farmer’s Market, amongst a string of great little boutiques.  EM & Co carries a variety of fashions from various designers and unique accessories to match all styles, from casual to cocktail to couture. The spotlight was on four designers, from France, Romania and Ukraine. The ambiance of the night was relaxed and welcoming as models posed on pedestals wearing the designers’ new Fall and Spring collections.

From Romania, Elena Perseil, was one of the featured designers with a very unique style. Her eveningwear and couture line are well worth mentioning. She met a bit of every shopper’s style with sequence bolero jackets and dresses, minis and long, even evening gowns. Some of the dresses included a lavender dress with a branching floral pattern in sheer fabric overlays, and a black cocktail dress with zipper trim along the hem and sleeve accented with a purple stripe down the back, a very interesting design wearable for any night on the town. The feather dress in a neutral tone draped to the floor was spectacular. Elena Perseil spared no detail with this elaborate head turner.

Elisabeth Delauney is from France and has been designing for 25 years. Her line included faux fur vests and coats in animal prints and solids. The designs included tunics with scooping pockets, crochets and knit fabrics.  With the right accessories, these outfits can be transformed into a comfortable and sassy evening look. This is Delauney’s first step in the US. Her popularity and success in Europe is sure to follow her to the US.

Handbags by Torula, are a great accent for any occasion. These clutch bags are made from leather and ostrich skin.  The four featured fall colors were black, grey, taupe, and red. All the bags had suede lining and a removable chain for wear as a shoulder bag or a clutch. Torula’s designs were very simple yet elegant and very well made. Torula also makes wallets and other leather goods to accessorize your day or evening look.

Olena Dats from Ukraine, had some great designs including a long black wrap dress wearable in four different ways. This dress was elegant and had style as did its neutral tone shorter counterpart.  The other dresses and gowns were full of colorful designs in bold solids and intriguing patterns.

The designer collections will be available exclusively at EM & Co throughout the holidays, but after December they will be pulled and pop up again in Feb/Mar with new collections.The company Fashion Forwards brings these European designers to the US.“Bringing European fashions to Los Angeles has always been part of our constantly growing fashion industry,” says Fashion Forwards USA Coordinator, Alexandra Tuil. Fashion Forwards represents these designers in what they call a pop up store. New lines from these and other designers will appear in more pop up stores every few months so keep your eyes open.

EM&Co European Designers Show
EM&Co European Designers Show
EM&Co European Designers Show
EM&Co European Designers Show
EM&Co European Designers Show
EM&Co European Designers Show
EM&Co European Designers Show
EM&Co European Designers Show
EM&Co European Designers Show
EM&Co European Designers Show
EM&Co European Designers Show
EM&Co European Designers Show
EM&Co European Designers Show
EM&Co European Designers Show
EM&Co European Designers Show
EM&Co European Designers Show
EM&Co European Designers Show
EM&Co European Designers Show
EM&Co European Designers Show
EM&Co European Designers Show
EM&Co European Designers Show
EM&Co European Designers Show
EM&Co European Designers Show
EM&Co European Designers Show

After December, if you missed it, you can check Fashion Forwards’ website for information on fashions and links to other European designers they represent. Visit their website at www.fashionforwards.com.

Stay tuned for more in February from these and other great designers.