Skingraft shows 2013 Line @Skybar for LA Fashion Week

Dressing the way you feel can be challenging sometimes. Skingraft designs pieces that make you look as cool as you feel. Their designs are at the brink of edgy, it gives a new meaning to the word style, and every piece can easily change your outlook on life. It is the modern day body armor, and being a warrior of the streets is what Los Angeles style is all about.

 

Skingraft is lead by designer Jonny Cota and brand manager Chris Cota in Los Angeles, CA. The line is considered art inspired, custom designed fashion and produces full ready to wear collections for both men and women. Johnny Cota showed his Spring/Summer 2013 collection this October poolside at the Skybar in the Mondrian LA Hotel.

 

He kept the tone of the night “bad ass” with leather android arm gear, garter belts, body armor, and fingerless gloves. Skingrafts collection was inspired by “a new generation of motorcycle gangs,” and included leather shorts with leggings for men paired with thick black gladiator sandals.

 

Keeping an urban esthetic the color pallet was made up of black, red, and white. Cota used leather, silk, and cotton jersey knit to combine texture combinations for every look. Styled with hats and visors as accessories, Skingraft kept a serious tone, as they stood along the pool side by side. The play on texture and color were perfectly balanced and achieved a minimal appearance within a variety of concealed details.

 

Photography by Kai He

©2012 The Los Angeles Fashion

Ash Couture and Quynh Paris Show at Style Fashion Week

Thursday night at the Vibiana in downtown Los Angeles, Style Fashion Week hosted their second to last night of fashion shows. The two uniquely distinct female designers,  Quynh Nhu of Quynh Paris and Ashna Karla of Ash Haute Couture, showed their collections back to back on the runway to a packed house of viewers at the historic Vibiana converted cathedral in downtown Los Angeles.

Quynh Nhu’s line Quynh Paris featured bohemian inspired pieces and a blend of various cultures from across the world. Quynh, a graduate of the French Fashion school Mode’ Art International in Paris, uses her Parisian background to blend different aesthetic elements together such as floral embellishments, oriental detailing, and galaxy inspired prints. Her niche for combining categories is even apparent in her haute couture and ready-to-wear collection names including: “We are the World,” “From One Season to Another,” and Blurred Nature. “Her collection seemed to transform from an underwater aquatic vibe to a futuristic space odyssey adventure. Next the pieces underwent a dip into an oriental phase and finally ending with a flowing bohemian style full of pastel colors and high to low hem lines.

Quynh Paris SS13 Collection
Quynh Paris SS13 Collection
Quynh Paris SS13 Collection
Quynh Paris SS13 Collection

Indian designer Ashna Karla used her fashion branding background and Indian origins to create her beautiful line Ash Haute Couture. The bright colors, and Ashna’s attention to detailing in her designs, grabbed viewers attention against the white backdrop of the state. The collection also featured intricate embellishing on the ruffled dresses and tops.  Her pieces were fun and flirty, perfect for the modern woman looking for contemporary style made with age-old craftsmanship. Even the pants and matching tops made a strong, yet feminine statement. Ashna knows how to combine all the feminine aspects of ruffles, lace, sparkle and color into one to make the ultimate lady-like dress.  Lace covered glasses and silver glitter lips gave each model a mysterious appearance and added to the youthfulness of the collection. The runway show also included Ash’s intricately woven clutches with bright eastern patterns that a few of the models carried down the runway.

Ash Haute Couture SS13 Collection
Ash Haute Couture SS13 Collection
Ash Haute Couture SS13 Collection
Ash Haute Couture SS13 Collection

For more information on these designers, please visit their websites:

www.QuynhParis.com

www.AshHauteCouture.com

© 2012 The LA Fashion magazine

Photography by Kai He and Scott Naide

For more pictures from Style Fashion Week please visit our Facebook Fan Page

The LA Fashion Magazine October 2012 Issue

On October  8th 2012 The Los Angeles Fashion announced its fourth Print Publication. This is the 1st monthly issue by the LA Fashion magazine. So far the LA Fashion magazine has published 3 issues on a bimonthly basis. Starting in October 2012 , The LA Fashion magazine will be available as a monthly publication, on both Print and Digital platforms.

Los Angeles, CA August 6, 2012

The Magazine’s print issue is available for purchase on The Los Angeles Fashion magazine’s website http://www.TheLosAngelesFashion.com as well as on some of the most popular Los Angeles News Stands. Yearly digital subscriptions are available  for iPad readers on The Apple Newsstand, as well as free Digital versions trough Issuu.com

The Los Angeles Fashion magazine has released 4 issues so far and in a very short time has gained quite a momentum with the digital reader community. The combined readership of the LA Fashion magazine is over 180,000 people, and its still growing at a fast pace.

The LA Fashion magazine August 2012 Cover

This October  issue is a 96 pages of jam-packed fashion and beauty content. Printed on high gloss, high quality 100lb paper, features one of the best of what  Los Angeles has to offer. From Dina Bar-El’s 2013 collection to Anthony Franco and gorgeous Kevin M. Schmitz editorials, the October issue is loaded with eye candy.

Featuring Dina Bar-El’s 2013 Collection
Kevin M. Schmitz Editorial

 

 

The feature story in the October issue is an exclusive interview with Joe Zee about his “All On the line TV Show”, where Je Zee talks about fashion in LA, and the designers who were picked for the show, such as Brooke Rodd, Ina Soltani and Domino Dollhouse.

Joe Zee’s “All On The LIne” TV Show Feature

 

 

Ina Soltani’s New Collection

In addition The LA Fashion magazine’s October 2012 issue covers Sue Wong’s 2013 Spring Collection, Basil Soda’s new collection, Ita Design’s amazing clutches, the best new shoes on the market, and beauty secrets from Natalie Getz .

The Los Angeles Fashion is committed to stay “green”. The printed publications are printed on demand. “We believe that paper publications should be considered Luxury items, not something you toss in a garbage can. Considering the natural resources used to create a publication, we should all look at alternatives when it comes to a magazine. But let’s not forget sometimes a printed magazine on a coffee table, in retail store, or a designer’s studio is just irreplaceable. After all, we all love the feeling of paper, looking at beautiful big images and so forth…, it’s just that we need to find the balance of what and when” said Csaba Fikker founder of The LA Fashion magazine.

The October 2012 Issue is available in many formats to satisfy all needs – in print trough www.TheLosAngelesFashion.com, – on Apple Newsstand for the iPad Readers, and as a free digital copy.

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The Los Angeles Fashion magazine launched its website 12 months ago. In a very short time The Los Angeles Fashion has gained a large base of readers and social media followers, reaching close to 2 million people monthly, becoming the fastest growing fashion source in the US . Social media presence and the website combined, provided over 20 million impressions monthly, and is expected double in the next 4 months.

©2012 The Los Angeles Fashion 

TACORI – SPARKLES – PREVIEW THE CITY LIGHTS COLLECTION 2012

Los Angeles, California – Last night The Los Angeles Fashion Magazine had the privilege to attend the unveiling of the new “City Lights” fall/winter 2012 collection by TACORI. The iconic jewelers also previewed the never before seen teaser trailer for their new short film “Par Chance”, the film was written and directed by Steve Antin (Burlesque).

 

The evening was picturesque, beautiful and brought you back to a time of elegance. Fanciful and fun the event was held at “The Lot” which was transformed into “Old Hollywood”. Scenes of classic films played against stark white walls. Beautiful black and white striped furniture splayed across the concrete floor and ornate chandeliers hung from the ceiling. The seating provided an allure that was inviting and enchanting.

Christina Hendricks Looked Beautiful In Hugo Boss

Guests dressed to impress, playing upon the night’s theme, “Old Hollywood”. The Red Carpet lit up with appearances by, Dania Ramirez (Premium Rush), Christina Hendricks (Mad Men), Chelsea Rickett’s (Chasing Shakespeare), Aimee Teegarden (Friday Night Light’s), Christian Serratos (Twilight), Betsy Brandt (Breaking Bad), and Samantha Harris –Host of NBC (Stars Earn Stripes).  The Los Angeles Fashion Magazine had the chance to speak to some of the ladies mentioned above, briefly talking all things diamonds and designers.

 

Samantha Harris Host of NBC “Stars Earn Stripes”

 

Christian Serratos – Breaking Dawn Star Looks Stunning In Her Ted Baker Dress

 

Betsy Brandt Of Breaking Bad

Catching up with the “Twilight” star, Christian Serratos wearing Ted Baker, Yves Saint Laurent and Tacori diamond’s the star dazzled in her red dress and heels. The ‘Breaking Dawn’ star mentioned her love for Tacori, “It’s so feminine and really spruces up the red carpet. I love wearing these” (Serratos playfully motioned to her earrings). The gorgeous diamond drop-earrings completed her look perfectly.

 

Christian Serratos

Dania Ramirez, the ‘Devious Maids’ star looked stunning in her Rolando Santana dress and Manolo blahniks. Ramirez sparkled in her Tacori ring and earrings speaking of the iconic brand, Ramirez stated, “I’m loving it. It’s very ‘Old Hollywood’ I especially loved the brilliant jewel tones. I can’t wait to wear the collection.”

 

Dania Ramirez

Samantha Harris looked gorgeous in her ellelauri black dress and Tacori jewels. The Stars Earn Stripes host spoke about her involvement with Feeding America, and her recent guest appearance on ‘The Pyramid’. Mentioning her love for Tacori, “I love the emerald color they are using. ‘The City Lights’ collection is classic and exudes that ‘Old Hollywood’ look and feel, Tacori did a beautiful job”.

 

Samantha Harris

Guests enjoyed themselves well into the evening as, ‘Club Tacori’ kicked-off. The black and white checkered dance floor was a welcomed addition to the event. Tacori’s ‘City Lights’ collection is as breathtaking and beautifully designed as the event itself. I stayed as late as I could and then slipped away just as the clock struck midnight. It was an evening that sparkled, both figuratively and literally, and I suspect will be remembered for quite sometime.

© 2012 The Los Angeles Fashion 

The Los Angeles Fashion Council Launches LAFW SS13 At Carondelet House

The Los Angeles Fashion Council kicked-off Fashion Week with runway show’s featuring ISM Mode, Odylyne, The Bohemian Society, and Jen Awad. The two day event is being held at the historic Carondelet House in Los Angeles and will also feature accessory brands; Pop Molly, Gilda Grey, Shallow Fashion, White Sycamore, Bijou Van Ness, and Kittinhawk.

Bohemian Society SS13

 

The Los Angeles Fashion Council although in it’s first season may appear to be the  new-kids-on-the-block but Kelsi Smith, fashion maven behind the blog, Dedicated Follower of Fashion, Stylesmith, and the blogger network Two Point Oh! LA, is also the Director and Founder of The Los Angeles Fashion Council and stands behind the motto of the LAFC; “Our mission is to elevate Los Angeles fashion design by creating a platform for presentation on local, national and international levels, as well as by providing education, funding and support.”

 

Jen Awad SS13 Collection

Smith had this to say about the two-day event, “I’m so looking forward to presenting these designers in our inaugural event, I’m personally extremely passionate about their work and look forward to seeing it in the beautiful setting of Carondelet House.”

Bohemian Society SS13 Collection

The house itself was beautiful and decorated as diversely as the designers that made up day one. The first brand to hit the runway was the German company, ISM Mode. The brand stayed true to their philosophy and design aesthetic to deliver clothing that captures comfort, modern style, detail, and sophistication. ISM Mode places a heavy focus on the design of each garment and believes in, “exploring the geometry of form and classic simplicity”. ISM was founded in Berlin, Germany and has since then recently moved to Los Angeles.

Jen Awad SS13 Collection
Odylyne SS13 Collection
Bohemian Society SS13 Collection
Odylyne SS13 Collection

Following on the heels of ISM Mode was, Odylyne—beautiful, whimsical and vintage all came to mind when I laid eyes on the Spring-Summer 2013 collection. The brand’s concept and design is simple, a blending of bohemian and vintage styles with a touch of modernity and femininity. The color palette was simple and yet still managed to dazzle with pale blues, and corals. The collection was abundant with many silhouettes utilizing ivory as the color of choice. There were also some prints that were used as well. The runway show wasn’t so much a runway, as it was a circle, leaving the photographers in the pit struggling to find a good angle to capture their images. Aside from the minor adjustment that some of the photographers and press had to get used to the collection was well received.

Odylyne SS13 Collection
Odylyne SS13 Collecti
Odylyne SS13 Collection

The next designer to walk the runway was Jen Awad. A Los Angeles native and one of my personal favorites delivered a show that was true to her roots. Designing a collection that was not only modern but also vintage. Jen always one to use bright colors did not disappoint, the collection carried an array of bright blues, pinks, and of course black. Designed with passion and sophistication its apparent Awad continues to deliver each season collections that are chic-elegant with a bit of edge. Her designs are sexy yet classic and are extremely wearable.

 

Jen Awad SS13 Collection
Jen Awad SS13 Collection
Jen Awad SS13 Collection
Jen Awad SS13 Collection

Rounding out the evening was the artistic avant-garde designs of Victor Wilde the visionary behind the brand, Bohemian Society. Victor designs in many mediums and is a true artist in all the sense of the word. Since 2003 the brand has delivered collections that have continually pushed the envelope of what some would call wearable fashion. When you look at Victor’s collections they should be looked upon as works of art vs. the more heavily toted phrase, mentioned previously. It was safe to say tonight’s collection was no different. Except that it played upon what you might imagine to be images from a drug induced dream. The designs were dark, edgy and left the press pit literally screaming at the models, “Center. Walk down the center!”  That aside the production went fairly smoothly and as each look strolled down the runway the crowd appeared pleased, even sitting on the edge of their seats in anticipation of the next look.

Bohemian Society SS13 Collection
Bohemian Society SS13 Collection
Bohemian Society SS13 Collection

If day one of The Los Angeles Fashion Council show’s are any indication of what tomorrow will bring I can safely say I await with anticipation for day two’s unveiling.

 

San Diego’s Fashion Week Runway Show makes its debut at the Hard Rock Hotel

The night has finally arrived for San Diego’s emerging designers where they premiered their spring 2013 collections on the runway. The glamorous event took place at the stylish Hard Rock Hotel in the heart of San Diego’s Gas lamp quarter. The hotel is located in the fashionable nightlife district, which is well known for its entertainment, restaurants, art galleries and small boutiques. The event took place in a posh outdoor setting of the hotels rooftop where there was a runway built for the occasion. For this event the audience participated by casting their votes via a Fashion Week San Diego phone application to vote for their favorite designer. The contest will be judged by the audience on wear ability, creativity and overall appearance and craftsmanship. The designer with the highest score will be announced at the trunk show the following afternoon on October 7th at the Hard Rock Hotel. The winning designer will score an ultimate business package to help jump-start their career.

San Diego’s Channel 6 Kristen Mosteller, who is an anchor news reporter, TV personality and host of “San Diego Living” at XETV, hosted the glamorous event. The news anchor and presenter was wearing a beautiful metallic gold dress piece from designer Stacie Mays collection. The dress was an asymmetrical shape, one shoulder, and one sleeve stunning dress.

The first designer to open up and present her collections on the runway was NOIA by Evelyne. Her collection featured contemporary young women’s fashion such as dresses and jumpsuits with splashes of spring colors and strips with a touch of black laces and sheer chiffons. Her designs are ready to wear from daytime to nighttime. Dos Caras presented their spring resort wear collection with two male models escorting the models wearing beachwear lying on the runway to give it a beach time theme. The models strutted down the runway showing off the playfully chic swimwear. The swimwear had beautiful prints that included floral feminine suits and cover-ups to sexy Brazilian showgirl swimwear. The “Champagne Ladies” definitely made a splash on the runway with their debut spring collection.

One of my favorites of the night was Jessica Faulkner’s collection. Her collection stood out for me because of how creative the designs and theme of the collection was. Her designs were a cross between modern contemporary and vintage flair of the 1930’s and 1940’s fashion era. The models wore an adorable small hat and heart shaped lips. Her pieces are very feminine, stylish and classic. One of my favorite pieces from her collection was the red two piece pants suit that can be easily worn by the career women to a night time dinner date. It is elegant, classic yet stylish and feminine. This piece is very reminiscent of the women’s 1940’s post world war two-era fashions. Another adorable design is a gray and white-stripped pants and top for a casual but feminine daytime look.

Jessica Falkner Collection
Jessica Falkner Collection
Jessica Falkner Collection
Jessica Falkner Collection
Jessica Falkner Collection

 

Another amazing designer that impressed me with his gowns is Kenneth Barlis. In his opening scene his model glided down the runway with a gorgeous flowing red plunging neckline dress with a plumed red feather samba like headdress. This dress was my favorite of all Kenneth Barlis dresses of the night. The back of the dress has Kenneth Barlis name which was quite creative.

Kenneth Barlis
Kenneth Barlis
Kenneth Barlis
Kenneth Barlis
Kenneth Barlis

During intermission of the runway show there was a mind blowing live performance by DJ Violinist, Jennifer “Spags” Spingola. Jennifer can be seen and heard opening for high profile runway shows and nightclub events all over the world.

SYC ‘s designer Sameerah Yasmeen Corporal was another one of my top designers of the night. Her collection has classic clean cuts and a splash of bold color palettes for spring. One design I simply adored was her two-piece pant outfit with chic black and white top and bold magenta color pants. This look can be worn at a chic resort dinner to a day time out on the town look. Another one of my favorite pieces is a very elegant red off shoulder dress with a chic golden belt. This dress can be worn at the corporate lunch meeting to a romantic lunch date.

 

SYC collection
SYC collection
SYC collection
SYC collection

The show ended with Andre Soriano’s collection, which happens to be another favorite designer of mine. The one dress I simply could not take my eyes off was a stunning and sophisticated shiny gold evening dress. This dress reminds me of Charlize Theron in the J’Adore Dior commercial. I can see this amazing dress on the red carpet or black tie elegant cocktail dinner. The second dress I couldn’t tear my eyes off is a stunning black evening gown with tutu like ruffled layers. The dress looks like a black ballerina dress and is simply beautiful. Mr. Soriano’s over the top glamour and creativity is reflected in his amazing gowns.

 

Andre Soriano’s collection

 

Andre Soriano’s collection

 

Andre Soriano’s collection

 

Andre Soriano’s collection

 

Andre Soriano’s collection

There were a total of 12 designers for the night, which also included jewelry designers: “Love is a Devil” and “Erin Rader” jewelry. I can say there is definitely a lot of talent here in San Diego. Overall the night was filled with glamour, entertainment and fun. After the runway shows the models, designers and crowd got a chance to snap photos as well as mingle before hitting the after party!

 

 Photography by Scott Naide

for more pictures from San Diego Fashion week Please visit our Facebook Page

©2012  The Los Angeles Fashion

Octavio Carlin Atelier Grad Opening in Hollywood, Ca

With the opening of the first Octavio Carlin Atelier in Beverly Hills, designer Octavio Carlin has turned his LA fashion moment into a solidified presence. Fashionistas throughout LA will finally be able to purchase the stunning pieces seen on this seasons’ runway show and on celebrities such as Paris Hilton, Selena Gomez, and Sharon Stone.

The grand opening of the Kings Road store (on the corner of Beverly Dr.), was a wonderful inauguration to what is sure to become the stomping ground—or rather, shopping ground—of the most fashionable women of Los Angeles who Carlin cites as his major inspiration. Crisp white walls called attention to the black curvilinear chandelier, lending a contemporary aesthetic to the space. Carlin welcomed guests with sparkling sangria and an assortment of baked donuts from YuMMy Baked. Attendees milled about the boutique, examining Carlin’s innovative pieces and mingling with the other guests, including Emmy winners and a director of box office hits. A model circulated through the crowd, giving movement to Carlin’s creations; a floor length, gold lamé gown with a cut running up to the knee caught everyone’s attention. The night ended with guests receiving Snapette gift bags filled with coupons and a jersey, black-to-gray ombre scarf made by Carlin.

 

 

 

The successful opening was likely a high point for the label Octavio Carlin has worked so tirelessly to build. Carlin was a child actor in Mexico before moving to the United States to pursue interior design at FIDM. An internship in costume design at Disney sparked a change in career path leading him to pursue fashion design. He continued to work at Disney until he launched the Octavio Carlin label and a corresponding boutique in 2006. Infusing aspects of his Old Hollywood paradigm into each look, Carlin has been a prolific producer of refined fashion ever since. In addition to his thriving womenswear, Carlin has had successful forays into menswear and bridal attire.

With the opening of the Atelier, Carlin makes good on his promise to continue producing the glamorous looks his varied clientele adore. He hinted that his Spring/Summer 2013 collection will be colorful and have more separates. Jersey—Carlin’s favorite material to work with—will be a prominent stable in the collection. Another bridal collection is in the works and while there are no current plans to create menswear pieces for the upcoming season, Carlin anticipates its return in the future.

©2012 The Los Angeles Fashion

My Night With Audrey – Audrey’s Night Out – The Barker Hangar

Audrey’s Night Out, hosted by Audrey Magazine was held at the fabulous Barker Hangar in Santa Monica, California on Saturday evening. Hundreds of people, fashion notables, and well-known Asian-American celebrities packed the brilliantly transformed hangar. Simplistic in it’s transformation, black curtains hung from ceiling to cement floors, which were left barren to make way for the contrasting stark-white chairs that were placed around the runway. Pink, blue, and purple lights provided an intimate setting for the room. Upon entrance guests were greeted by a star-studded red carpet that included, Audrey magazine’s cover girl, Jamie Chung, as well as Justin Chon, James Kyson, Jane Kim, Grace Su and including the well-known music group, Legaci.

Once inside guests had the chance to take in the scenery. A private jet was placed at the rear of the hangar. The jet, provided by 360 Jets who also sponsored the event, additionally donated a round-trip flight to Vegas for one lucky attendee and three of their closest friends. The trip for four also included a complimentary suite at The Cosmopolitan. Guests enjoyed cocktails and appetizers by additional sponsors; Lawry’s Kabuki, and a Hosted Bar by Jameson Irish Whiskey & Tequila Loca as well as coconut water by, O.N.E. Coconut.

After walking the entire hangar a few times, I settled into the long awaited sushi line, which was catered by Kabuki. As someone who considers herself to be an avid lover of all types of sushi—I was pleased with the options provided—as Kabuki did not disappoint. The entire catering staff worked tirelessly creating tray after tray of sushi right up until the lights dimmed for the runway show to begin. The announcer even had to politely inform guests to please take their seats, “as no more food would be served.”

Being careful not to spill on my dress I finished my plate of sushi and found my seat. I sat eagerly awaiting the runway show, which featured designers: Rebecca Grant, Richard Bowman, Brian Lichtenberg, and Julia Clancey. The Show kicked off with Jamie Chung, and Justin Chon providing some comic relief while waiting for microphones to be placed on stage. The two, (second-cousins) had a noticeable rapport and put the audience at ease.

The show began with a performance by Legaci—the all male-Filipino group, recently finished touring with Justin Bieber. The group seeming pleased with their performance exited the stage, leaving the roaring crowd behind them.

 Smiles were strewn across their faces, which were easily seen from the second row. The designers presented lines with varying aesthetics; each was unique to the designers themselves. Noticeable themes arose on the runway including varying shades of dark hues, mainly black. Sequins appeared in several of the designer’s collections. Several designers chose to incorporate feathers, and different embellishments to enhance their collections. A variety of silhouettes and style-lines graced the runway leaving the audience with plenty of eye-candy to choose from.

The close of the night, unfortunately, left the audience somber—but not empty handed. The highly anticipated performance by Carly Rae Jepsen was canceled due to a flight delay but VIP audience members left with a gift bag provided by sponsors: NYX CosmeticsTC ChartonLa FreshAmore PacificLaundryWi SpaCrunchyroll, Naked Princess.

 

Now in it’s fifth year, Audrey’s Night Out was a success, despite a few minor details. The producer for the night Andrew Patterson (Producer for America’s Next Top Model) delivered an event that was beautifully organized, and well received. It’s apparent that with each passing year, Audrey Magazine continues to deliver. With anticipation and yearning I cannot wait to see what Audrey Magazine has in store for the year to come.

©2012 The Los Angeles Fashion

A.Z. Araujo Runway 2013 Swimwear debutes at Miami’s Mercedes Benz Fashion Week

Brazilian designer A.Z. Aruajo’s collection of swimwear for summer 2013 debuted this past weekend at the Mercedes Benz Fashion Week in sunny Miami, Florida.  Aruajo’s designs are the epitimy of stylish swimwear with elements incorporated from his home country, Brazil.  His swimsuits include both a women’s and men’s line with luxury and ready-to-wear bathing suits in the collection.  The fabrics included fruit and floral motifs.  The bright  and cheery colors remind one of sunsets and tropical rainforests.  A lemon covered swimwuit was also featured in a variety of half shoulder styles.  Another had intricately placed zig zag cut-outs, sure to leave an interesting tan line of body art.  Feminine high-waisted shorts in a matching fabric as the swimsuits were also included in the runway show.  Perfect for wearing to and from the beach.

Araujo, the talented designer behind all of these fabulous pieces,  was born and raised in Brazil. His inspiration to design started when he was a young boy, watching his aunt make clothes.  His first job involving fashion began after he had been working as an actor on a soap opera television show. Upon befriending the wardrobe stylist, he eventually became an assistant to a well-known costume designer in Rio, Hilda Marinho.  Here he learned how to work with fabric and the art of detailing.

Ten years later, Araujo headed to New York City to continue his acting career. But his passion for designing and working in fashion was not left behind.  In 2008, he decided to create his own fashion line and his namesake brand, A.Z. Araujo, was launched.  The collection first debuted last year at the Mercedes Benz Fashion Week in Miami.  The event even featured celebrities from Bravo’s Real Housewives of Atlanta and Miami. Araujo’s designs have also been worn by Miss Universe 2009 and 2010 winners.

The men’s swimwear line included not only board shorts and swim trunks, but also cropped and full length pants as well.  The shorts came in two varieties; one with a longer hemline and another slightly shorter, more European looking swim trunk.  Bright, tropical patterns were also used for the these pieces adding a bit of flare to the male physic.

For more information please visit the A.Z. Araujo website:

www.azaraujo.org

Photography courtesy of Mercedes Benz Fashion Week

For more photos of the event please visit our Facebook Fan Page

© 2012 The Los Angeles Fashion.com

The Los Angeles Fashion

The LA Fashion Magazine August “Swimwear 2013” Issue is Out!

On August 6th 2012 The Los Angeles Fashion magazine announced its third Print Publication, the The LA Fashion magazine 2013 Swimwear Collections Issue. This is the 3rd printed “teaser” issue the LA Fashion magazine has published on a bimonthly basis. Starting in October, The LA Fashion magazine will release regular monthly editions on both Print and Digital platforms.

Los Angeles, CA August 6, 2012

The Magazine’s print issue is available for purchase on The Los Angeles Fashion magazine’s website http://www.TheLosAngelesFashion.com as well as on some of the most popular Los Angeles News Stands. Digital copies are also available for free of charge from the website, and an Apple Newsstand subscription starting in mid August, is on its way.

The Los Angeles Fashion magazine has released 3 issues so far and in a very short time has gained quite a momentum with the digital reader community. The June issue featuring Alexis Bellino (Orange County House Wife ) and Tal Sheyn for example has boasted over 120,000 individual digital readers.

August 2012 magazine cover -the Los Angeles Fashion
The LA Fashion magazine August 2012 Cover

This third issue is 100 pages printed on high gloss, high quality 100lb paper, features over 40 pages of 2013 swimwear collections by designers and labels such as Beach Bunny, Maui and Sons, Culture Swimwear, Nicolita, Red Carter, Mara Hoffman, Lisa Blue and more.

Exclusive interview and feature story with  Kristi Yamaguchi (Gold Medal Olympic figure skater, Dance with The Stars  winner) about her upcoming active wear line Tsu.Ya is featured in this edition. The issue is also loaded with the best of Paris Couture Fashion week such as Elie Saab, Versace, Stephane Rolland and more.

 

The Los Angeles Fashion magazine is committed to stay “green”. The printed publications are printed on demand, and the distribution numbers are to be kept at a possible minimum. “We believe that paper publications should be considered Luxury items, not something you toss in a garbage can. Considering the natural resources used to create a publication, we should all look at alternatives when it comes to a magazine. But let’s not forget sometimes a printed magazine on a coffee table, in retail store, or a designer’s studio is just irreplaceable. After all, we all love the feeling of paper, looking at beautiful big images and so forth…, it’s just that we need to find the balance of what and when” said Csaba Fikker founder of The LA Fashion magazine.

 

The Los Angeles Fashion magazine launched its website 10 months ago. In a very short time The Los Angeles Fashion magazine has gained a large base of readers and social media followers, reaching over 1.5 million people monthly, becoming the fastest growing fashion source in the US . Social media presence and the website combined, provided over 20 million impressions last month alone, and is expected double in the next couple of months.